Relationship marketing :
658.8BIS
Biswas, Supriya
Relationship marketing : concepts, theories and cases / by Supriya Biswas.- New Delhi :PHI Learning ,2011.
xvii, 406 p.;24cm(pbk)
Note: Includes bibliographical references and index
ISBN:9788120339835 Rs. 375.00
DBAD / PUB /ENG-101828/ EN-85361 / 375.00 /sign