When ads work :
659.1JON
Jones, John Philip
When ads work : new proof that advertising triggers sales / by John Philip Jones.- 2nd ed.-New Delhi:Prentice-Hall of India,2007.
xix, 209 p;22cm (pbk)
Note: Includes index
ISBN:9788120332256 Rs. 195.00
DBAD / PUB /ENG-86585/ EN-70118 / 195.00 /sign