Strategic marketing management :
658.8MAT
Mathur, U.C.
Strategic marketing management : text and cases / by U. C. Mathur.- New Delhi:Macmillan India,2006.
xvi, 296 p.;24cm. (Pbk.)
Note: Includes index
ISBN:1403931003 Rs. 220.00
DBAD / PUB /ENG-86364/ EN-69897 / 220.00 /sign
