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Market-based mangement :

658.8BES
Best, Roger J
   Market-based mangement : Strategies for growing customer value and profitability / by Roger J Best.- New Delhi:Phi learning,2009.
  xxvii,515 p.;24 cm.(pbk)
  Note: includes index
  ISBN:9788120338968     Rs. 425.00

  DBAD/PUB /ENG-96786/ EN-80319 / 425.00 /sign

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