Consumer behaviour :
658.8342EAS
East, Robert
Consumer behaviour : applications in marketing / by Robert East, Malcolm, Wright and Marc Vanhuele.- New Delhi:SAGE Publications,2009.
viii, 334p.ill.;24 cm. (Pbk)
Note: includes bibliographical references
ISBN:9788132103158 Rs. 395.00
DBAD/PUB /ENG-96312/ EN-79845 / 395.00 /sign