Repositioning:
659.111TRO
Trout, Jack
Repositioning: marketing in an era of competition, change, and crisis / by Jack Trout [and] Steve Rivkin.- New Delhi:Tata McGraw Hill ,2010.
iv,217p. :ill.;22 cm (pbk)
Note: includes index
ISBN:9780070700482 Rs. 250.00 ISBN:0070700486 Rs. 250.00
DBAD/PUB /ENG-96253/ EN-79786 / 250.00 /sign