CRM at the speed of light :
658.812GRE
Greenberg, Paul
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / by Paul Greenberg.- 4th ed.-New Delhi:McGraw-Hill,2010.
xxvi, 662 p. :ill. ;24 cm (pbk)
content:OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -
Note: Includes index.
ISBN:9780070702523 Rs. 495.00 ISBN:0070702527 Rs. 495.00
DBAD/PUB /ENG-96173/ EN-79706 / 495.00 /sign