Marketing management:
658.8RAM
Ramaswamy, V.S.
Marketing management: global perspective Indian context / by V.S. Ramaswamy [and] S. Namakumari .- 4th ed .-New Delhi :Macmillan ,2009(repr.). .
xxxix, 878p. ;30cm(pbk)
Note: Includes bibliographical and index
ISBN:9780230637290 Rs. 585.00
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