No money marketing :
658.8PAU
Paul, Jessie
No money marketing : from upstart to big brand on a frugal budget : a practitioner's playbook / by Jessie Paul.- New Delhi:Tata McGraw Hill Education,2009.
xvi, 189p. ;23cm.(Hb.)
Note: Includes index
ISBN:9780070152700 Rs. 395.00 ISBN:0070152705 Rs. 395.00
DBAD/PUB /ENG-95228/ EN-78761 / 395.00 /sign