Ride the change:
658.834PAR
Parameswaran, M.G.
Ride the change: a perspective on the changing Indian consumer, market and marketing / by M.G. Parameswaran.- New Delhi :Tata McGraw-Hill Publishing ,2009.
xvii, 192p. ;22cm(pbk)
ISBN:9780070147942 Rs. 250.00 ISBN:0070147949 Rs. 250.00
DBAD / PUB /ENG-93992/ EN-77525 / 250.00 /sign