Basic of marketing management:
658.8RUD
Rudani, R.B.
Basic of marketing management: [for the students of BBA, BBM and other undergraduate commerce & management courses of different Indian universities] / by R.B. Rudani .- New Delhi :S. Chand ,2009.
xv, 368p. ;24cm (pbk)
Note: Includes bibliographical references
ISBN:8121931681 Rs. 160.00 ISBN:9788121931687 Rs. 160.00
DBAD / PUB /ENG-93477/ EN-77010 / 160.00 /sign