APA
Zeithaml V. A., Bitner M. J., Gremler D. D. & Shainesh M. M. G. (2025). Services Marketing: Integrating Customer Focus Across the Firm. Chennai: McGraw Hill Education Private Limited.
Chicago
Zeithaml Valarie A, Bitner Mary Jo, Gremler Dwayne D and Shainesh Martin Mende G. 2025. Services Marketing: Integrating Customer Focus Across the Firm. Chennai: McGraw Hill Education Private Limited.
Harvard
Zeithaml V. A., Bitner M. J., Gremler D. D. and Shainesh M. M. G. (2025). Services Marketing: Integrating Customer Focus Across the Firm. Chennai: McGraw Hill Education Private Limited.
MLA
Zeithaml Valarie A, Bitner Mary Jo, Gremler Dwayne D and Shainesh Martin Mende G. Services Marketing: Integrating Customer Focus Across the Firm. Chennai: McGraw Hill Education Private Limited. 2025.
