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Advertising and Promotion: An Integrated Marketing Communications Perspective/

659.1BEL
Belch, George E.
   Advertising and Promotion: An Integrated Marketing Communications Perspective/ by George E. Belch, Michael A. Belch and Keyoor Purani.- seventh.-New Delhi:Tata McGraw Hill Education Private Limited,2010.
  1075p.;24cm(pbk)
  ISBN:978007014496     Rs. 1000.00

  DBAD/PUB /ENG-143126/ EN-126658 / 1000.00 /sign

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