Advertising & marketing in rural India:
659.10954BHA
Bhatia, Tej K.
Advertising & marketing in rural India: language, culture, and communication / by Tej K. Bhatia.- 2nd ed .-New Delhi :Macmillan India,2007.
xxvii, 327p.:col. photos ;25 cm(Hb)
Note: Includes bibliographical references and index.
ISBN:0230633897 Rs. 465.00 ISBN:9780230633896 Rs. 465.00
DBAD / PUB /ENG-92103/ EN-75636 / 465.00 /sign