A textbook of marketing management /
658.8MAL
Mallik, Pradip Kumar
A textbook of marketing management / by Pradip Kumar Mallik .- New Delhi :Allied Publishers ,2007.
xi, 228p.;24cm (pbk)
Note: Includes glossary and bibliographical references Note: Based on the latest syllabi of BBA, MBA and M.Com.
ISBN:9798184242156 Rs. 250.00 ISBN:8184242158 Rs. 250.00
DBAD / PUB /ENG-91818/ EN-75351 / 250.00 /sign