Global brand integrity management:
658.827POS
Post, Richard S.
Global brand integrity management: how to protect your product in today's competitive environment / by Richard S. Post and Penelope N. Post .- New Delhi:Tata McGraw-Hill Publishing ,2008.
xv, 309p.;23cm (Hb )
Note: Includes index
ISBN:9780070229525 Rs. 650.00 ISBN:007022952X Rs. 650.00
DBAD / PUB /ENG-91739/ EN-75272 / 650.00 /sign
