Essentials of Services Marketing/
658.8WIR
Wirtz, Jochen
Essentials of Services Marketing/ Jochen Wirtz and Christopher Lovelock; Adapted by Jayanta Chatterjee and Gopal Das .- 3rd.-Uttar Pradesh:Pearson India Education Services Pvt. Ltd.,2020.
vii+675p.Including Index.;25cm(pbk)
ISBN:978-93-534-3541-7 Rs. 799.00
DBAD/PUB /ENG-128739/ EN-112271 / 799.00 /sign
