Advertising and promotions:
659.1SHA
Shah, Kruti
Advertising and promotions: an IMC perspective / by Kruti Shah [and] Alan D'Souza .- New Delhi:Tata McGraw-Hill Publishing,2009.
xxx, 978p. ;24 cm. (Pbk)
Note: Includes index
ISBN:9780070080317 Rs. 425.00 ISBN:0070080313 Rs.
DBAD / PUB /ENG-91249/ EN-74782 / 425.00 /sign