Services marketing:
658.8ZEI
Zeithaml, Valarie A.
Services marketing: integrating customer focus across the firm / by Valarie A. Zeithaml; Mary Jo Bitner: Dwayne D. Gremler [and] Ajay Pandit.- 7th ed..-Chennai:Tata McGraw Hill,2018.
xxxvi,581p.ill. ;25cm(pbk)
Note: It includes index
ISBN:9789353160777 Rs. 795.00
DBAD/PUB. /ENG-124175/ EN-107707 / 795.00 /sign