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Advertising management /

659.1BAT
Batra, Rajeev
   Advertising management / by Rajeev Batra, John G. Myers [and] David A. Aaker.- 5th ed.-New Delhi:Printice-Hall of India,1996.
  xiii,754p. :ill.;25cm(Hb)
  Note: Includes index
  ISBN:8120312198     Rs. 195.00

  Cen Lib/Ret /A-933835/ A-933835 / 195.00 /sign

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