Principles of advertising and IMC /
659.1DUN
Duncan, Tom .
Principles of advertising and IMC / by Tom Duncan .- 2nd ed .-New Delhi :Tata McGraw-Hill Publishing Company ,2006.
xxii,733p.:ill.;24cm(pbk)
Note: Includes index
ISBN:9780070601598 Rs. 00.00
Cen Lib/Ret /B-192114/ B-192121 / 0.00 /sign B-192114 / 0.00 /sign