Television advertising and consumer response :
659.1KAP
Kapoor, Neeru
Television advertising and consumer response : children buying behaviour / by Neeru Kapoor.- New Delhi:Mittal Publications ,2003.
xiv,226p. ;20cm(Hb)
Note: Includes bibliographical references and index
ISBN:8170999014 Rs. 00.00
Cen Lib/Ret /B-128205/ B-128205 / 0.00 /sign B-128206 / /sign