Value based marketing for bottom-line success :
658.8DEB
De Bonis, J. Nicholas
Value based marketing for bottom-line success : 5 steps to creating customer value / by J.Nicholas De Bonis, Eric W. Balinski [and] Phill Allen .- New Delhi :Tata McGraw Hill Publishing Company ,2004.
xix, 245p.;23cm(Hb)
Note: Includes index
ISBN:0070598371 Rs. 00.00
Cen Lib/Ret /B-157558/ B-157561 / 0.00 /sign B-157558 / 0.00 /sign B-157559 / /sign