Product policy and brand management :
658.827CHI
Chitale,A.K.
Product policy and brand management : text and cases / by A.k. Chitale [and] Ravi Gupta.- 3rd ed..-Delhi: PHI Learning ,2016.
xii,308p.;24 cm (pbk)
Note: Includes index
ISBN:9788120352605 Rs. 350.00
DBAD / PUB /ENG-115651/ EN-99183 / 325.00 /sign