Includes bibliographical references and index.

An overview of corporate reputation : a hammer or a tool? -- Waltzing with stakeholders to score on corporate reputation -- Redeeming corporate trust and reputation : a systemic look at corporate governance and ethics -- Orchestrating the song and dance of reputation : the role of leaders -- Increasing crescendo : wooing investors for market valuation and visibility -- Seeking relational rent and hedging risk : building reputation with the government -- Unleashing the potential of social responsibility for reputational gain : management of social impact -- Choreographing the organization-media tango : managing media relations -- Understanding the ?tweet. post. call. comment? affair: managing relations through social media -- Restoring confidence and reengineering stakeholder frames in the eye of the storm : crisis management -- Walk the talk & talk the walk : strategizing corporate reputation.