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The big book of marketing : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett

Contributor(s): Material type: TextPublication details: New Delhi Tata McGraw-Hill c2010Description: xv, 464 p. : ill. 24 cm (pbk)ISBN:
  • 9780071067645
  • 0071067647
Subject(s): DDC classification:
  • 658.8
Contents:
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.8 BIG (Browse shelf(Opens below)) 1 Not For Loan EN-85607

Includes bibliographical references and index.

Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.

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