Marketing as strategy: understanding the CEO's agenda for driving growth and innovation / by Nirmalya Kumar

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TextPublication details: Boston Harvard Business School Press 2004Description: xv, 270p. 25cm(Hb)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
English Books	D.B.Act.Division	Non-fiction	658.802 NIR (Browse shelf(Opens below))	1	Not For Loan	EN-77596

Includes index

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